Client Checkout
For years, Mixlab customers have been dealing with a legacy system when ordering their medications. This makes it difficult not only for our team to make digital changes and implement any new features, but also for the business to scale.
Goals
1. Refactor the cart and client checkout experience to scale the product and service returning customers
2. Empower clients with self service tools to manage their orders and prescriptions that will improve overall client satisfaction and reduce operational overhead
Process
Mapping out user flows
I began by first partnering with my product team and design team to map out the user flows for each key player.
Lightning demos
We also did lightning demos, a quick exercise to showcase other e-commerce checkout experiences that felt inspirational.
Prioritizing features
We prioritize the features and decided what would be in scope for MVP, evaluating their value to the business against engineering effort.
Design, User test, Iterate
Now that I was equipped with all the information I needed, I was ready to design. After a few rounds of review, I recruited 8 participants to user test my prototype with. I wanted to focus on potential friction points around saving their billing information and defaulting them onto an Autoship program. User testing helped drive design decisions like making sure that users had a way to opt out of both. I also tested different ways of navigating through each checkout step.
Key features
Simplified workflow
Returning pet parents can check out by using their previously saved billing and delivery info.
They stay on the page as they complete each checkout step, making it easier to review all the information they entered.
New landing page
The new landing page includes an improved flavor selection, the ability to edit the order, update their pet profile and browse add-on consumer products
Key features
Order and script management
Manage orders and prescriptions on the account level, including the ability to cancel, defer, and request scripts
Marketplace
Browse full catalog of consumer products with vet recommendations catered specifically to pet needs